Hong Kong, 23 March 2021 – Meiyume, a one-stop-shop partner of product and retail solutions for the beauty industry, has launched a new lipstick packaging that pays homage to its beauty heritage, with an added sustainable twist.

In 1915, the first brass metal lipstick case was crafted by Maurice Levy to resemble a bullet. After the war, the leftover tube packaging from ammunition factories gained popularity as they could be more conveniently carried and applied than using small pots and silk paper. However, due to the low cost and versatility of plastic, lipstick containers today are often made of plastic or contains plastic-derived elements that are difficult to recycle.

Meiyume is addressing this challenge by introducing a packaging that is a classic, sustainable take on the modern lipstick case, crafted from 100% aluminium and is fully recyclable. The innovative tube works on a patented ‘smart click system’, allowing the lipstick cap to close snuggly and securely over the case body with a soft click. Solidly weighted, the container evokes a premium feeling.

Drawing from their expertise in metal processing, multi-material composition, and parts decoration techniques, the Meiyume team can customize the mono-material lipstick case in a variety of ways to reflect the customer’s brand story.

The beautiful and high-quality metalwork of the lipstick tube is a testament to Meiyume’s reputation as a leading metal specialist.

Meiyume has already developed several solutions covering mono-material packaging, post-consumer recycled plastics, and refillable products. The Infinitely Recyclable Lipstick packaging further reflects the company’s goal to allow for more ethical cosmetics consumption without forgoing design and aesthetics.

As an organization that strives to empower beauty for the future, Meiyume, a member of the Sustainable Packaging Initiative for Cosmetics (SPICE), is committed to driving the circular economy and setting up practices that will have real world impact on the environment.

Meiyume mentions in the press:

•  https://www.luxepackaginginsight.com/article/meiyume-rolls-out-100-aluminum-lipstick-case.58374
• https://www.premiumbeautynews.com/en/meiyume-adds-a-recyclable-lipstick%2c18235
• https://www.alcircle.com/news/meiyume-expands-aluminium-packaging-range-with-new-product-63946
• http://viable.earth/sustainable-products-from-skincare-to-cosmetics/sustainable-beauty-meiyume-releases-reyclable-lipstick-case/
• https://www.mannpublications.com/fashionmannuscript/2021/03/29/meiyume-introduces-sustainable-customizable-lipstick-cases/